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Getting families outdoors

At Outdoor People we have a passion for getting outdoors... and we believe everyone, especially children and families, should be able to get outdoors every day - camping, picnicking, festivals, walking, scrambling, hiking up mountains, wandering round cities, playing in the street, lying in hammocks, building dens, making mud pies and staring at clouds...

We're a social enterprise, which means we sell great outdoors kit in our shop, and reinvest the profits from every sale to help us take families camping and get children outdoors exploring every day.

Please consider donating to support our work  

The shop is based at Netil Market, 13-23 Westgate Street, Hackney, E8 3RL

Please note - for the foreseeable future, the shop on Netil Market will be closed, and we are reducing posting out to twice a week.


    We launched on 10 May 2014 in Snowdonia, during the wettest and stormiest weekend of the year. Our first market stall opened in June on Broadway Market.

    In 2016 we opened our shop in the wonderful Netil Market just at the bottom of London Fields.  Since then we have supported hundreds of families from London get outdoors more every day, taken families from across London out to Green Farm in Kent for their first camping trip, and inspired many thousands to notice nature a bit more.

    Right now, when families can’t get outdoors as much, we are supporting them to notice nature near home and to be wild inside. We hope to teach some basic camping skills in the run up to taking families to Green Fam again ASAP.

    All of this work couldn’t happen  without the support of thousands of Outdoor People customers that have bought flasks, games and camping kit over the six years since we started!

    Alongside Outdoor Families, we are also the strategic advisor to Outdoor Classroom Day, and chair the London National Park City Schools* network. We have written two major reports on the importance of being outdoors and we campaign to make it easier to get outdoors for everyone.