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Deakin and Blue

Gorgeous UV-, chlorine- and sea-water resistant swimwear made from recycled fishing nets* in Bow, East London. Whether you are swimming for exercise, to teach your children or just relaxing, this cossie is easy to get into and out of and will make you look and feel fantastic.

Why are Outdoor People selling swimming costumes?

Despite 90% of parents agreeing that swimming is a life skill, a third of UK children are unable to swim*. A self-conscious 65 percent of mums said they feel judged when they put on a swimming suit or bikini**. And only 2% of schools surveyed last year delivered the government’s recommended 22 hours a year of swimming lessons.

These statistics, plus the proximity of London Fields Lido to our shop, meant when we met the lovely Rosie Cook, founder of the sustainably sourced and London-made swimwear company Deakin and Blue we begged to be one of her first stockists. We are super excited that we now hove a good selection of all her swimsuits to try on in the shop and buy online. And we are now starting to support the campaign to make 'wild swimming' be just 'swimming'. So whether your weekend dip of choice is the local baths, on outdoor pool or the sea these costumes will make you feel amazing and secure, are easy to put on whatever your size and are UV-resistant, chlorine and sea-water friendly.


*and other recycled nylon sources

**Source: Swimming Teachers Association study of 2000 parents 2018 https://www.sta.co.uk/news/2017/06/12/a-third-of-uk-children-unable-to-swim-as-parents-struggle-with-time-and-money-to-teach-them/

***Source: Everyone Active Survey 2016 https://www.mirror.co.uk/news/uk-news/mums-refusing-teach-kids-how-8408732